Data that makes businesses thrive.
PARTNER
Tarci
LOREM
Business Operations
Gallery
01
Where we started
Tarci (formerly Leadgence) is a Tel Aviv-based startup using advanced data science to support Fortune 500 companies and small businesses. The company has cracked the code on getting accurate timely data and insights on SMBs – a massive but fragmented market with high turnover – and created a product that was extremely valuable to large institutions such as banks and insurance companies. A new entrant on the market, Leadgence needed a brand that could speak and sell to legacy businesses, and approached West to help the company grasp its opportunity.
02
What we did
To start, West established that the company’s original name was limiting its full opportunity by focusing on “leads” – which was just the tip of what their solution unlocks for organizations. We then identified their other core differentiator was that data is collected and analysed continuously, leading to put a stake in the ground on Continuous Intelligence. These concepts came together in the new name: Tarci. A nod to the primate, Tarsier, known for its great night vision, the name speaks to how Tarci’s Continuous Intelligence helps its clients cut through the noise to look for actionable signals.
The new name is not only unique and ownable, but playful and ripe for storytelling. West built an entire visual system out of the story and produced a GTM plan to help the company launch into 2023.
03
Where are they now
Tarci now has a standout visual brand that helped them close their $17 million Series A round in a deal led by Sound Ventures in August of 2022. Despite being relatively new to the scene, they have been able to capture key clients and show up with a compelling brand at high-priority events such as Money20/20.
See where you can go with West.
West has over 12 years of experience working with venture-backed startups in nearly every B2C and B2B sector.
We know how to work under resource constraints and adapt to changing conditions. We focus on strategies that grow enterprise value in the eyes of the market and investors. We bring the rigor of a consulting firm to the creative process.