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PARTNER
Mural
LOREM
Business Operations
Gallery
01
Where we started
After raising their Series A—the first significant amount of outside capital for the business—Mural was at a key inflection point and ready for ambitious growth. But the “virtual whiteboard” was still mostly a new B2B category, and with a number of competitors on their horizon, then engaged West to better define their product, category and growth approach through a brand strategy reset.
02
What we did
West developed a new brand platform, a refreshed visual identity, a complete wordbook with key assets for enterprise sales, a marketing playbook and engaged in several recruiting efforts.
03
Where are they now
The MURAL business is growing at an exponential scale and they are quickly growing into adjacent and future audiences as remote work is becoming “the new normal” for the entire globe. The visual and verbal assets West developed as a kit for the future are now being integrated across all channels.
See where you can go with West.
West has over 12 years of experience working with venture-backed startups in nearly every B2C and B2B sector.
We know how to work under resource constraints and adapt to changing conditions. We focus on strategies that grow enterprise value in the eyes of the market and investors. We bring the rigor of a consulting firm to the creative process.