Delivering a precise & repeatable cannabis experience.
PARTNER
Indose
CATEGORY
Health & Wellness
Gallery
01
Where we started
From competing to standing out… the Indose founders came to us with a challenge: they wanted to differentiate their superior cannabis dosing technology from that of the better-known, well-established competitors. With years of technological development behind them and a product ready to hit the market, they aimed to make a splash in the crowded cannabis market. They knew they had the science to back their thinking, but needed the right tone and visuals to express it.
02
What we did
West used Indose’s leading-edge technology and company background to our advantage. Rather than build another white-washed “wellness” cannabis product to sit alongside the competition, we wrote a narrative that both celebrated the technology and presented an irreverent, personal, and honest take on cannabis culture. “Greatness Comes with Control,” became the company line, referencing the company’s dosing technology which is more precise than anything on the market.
Building on the insight that customers could tailor their doses to their own needs and preferences, West positioned Indose as more “real” than competitors. We built a visual and verbal identity centered around honesty and transparency. We featured ordinary people with ordinary lives who used cannabis to amplify, augment, and add a new dimension to their lives.
03
Where are they now
With a fresh visual and verbal identity and a playbook for how to speak to the world, Indose launched their product and a successful campaign with press mentions in TechCrunch, Bloomberg, Business Insider, and a range of other publications.
The broader media is now highlighting the “control” message as a way to talk about the entire category, using Indose as an indicator of where the cannabis market is headed. The company closed a $3.5 million Series A in 2019 at an $18 million valuation.
See where you can go with West.
West has over 12 years of experience working with venture-backed startups in nearly every B2C and B2B sector.
We know how to work under resource constraints and adapt to changing conditions. We focus on strategies that grow enterprise value in the eyes of the market and investors. We bring the rigor of a consulting firm to the creative process.
@2024 West Global