Defining a self-health movement.
PARTNER
COR
CATEGORY
Health & Wellness
Gallery
01
Where we started
When notable Apple Watch architect, Bob Messerschmidt, first approached West with the COR device, we knew this was something special. The premise was to help consumers better understand and have accountability for their health. Quickly, the question became, “how can we transform the consumer’s association of blood analysis from something done on an annual basis (if you are lucky) for disease prevention to an everyday component of a proactive, healthy lifestyle?”
02
What we did
With this north star, we set out to create a library of proven correlations between lifestyle factors and subtle blood chemistry changes. With so much hype around health and wellness,
The COR.RELATE study was born. We started with the fundamentals, building the COR identity from an initial Brand ID all the way through product testing, app and web design, and go-to-market strategy and execution. We worked as one with the entire COR team on their Go-To-Market Strategy, ensuring the company had the right assets in place to execute on that launch. And our approach – to think differently about the future of health, the future of self-health – challenged the traditional startup playbook at every turn.
03
Where are they now
COR then launched their 500-person research study to track blood chemistry changes through nutrition and fitness. This is just the beginning.
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