A beauty company for those who treat their lives like daring projects.
PARTNER
Biography
CATEGORY
Health & Wellness
Gallery
01
Where we started
Having spent a career in beauty and luxury goods, traveling between New York and Paris, Linda Thompson founded Olìe Biologique out of necessity. She was looking for a skin care product that was both effective and clean, and face oils were not widely available in the US Market. She found herself 8 years later in a category that was overcrowded, and with a brand that didn’t stand out. Linda approached West with a challenge: help me get excited about this brand again.
02
What we did
West began working with Olìe by running a lightweight creative workshop, where we brought in inspiration from far outside the beauty category. From there, we developed a set of divergent strategic directions for the future of the company. We then began a 6-month sprint to completely overhaul not just the brand, but the future of product development and customer engagement. The collaborative project work included a new name and positioning, the scouting and contracting of a new creative director, a new visual and verbal identity, new packaging, influencer and social media strategy and execution, brand relaunch and GTM plan, product roadmap, financial planning, and organizational design.
03
Where are they now
Olìe released an updated version of its best-selling product Golden Ray Glow in Q4 2019, followed by the launch of the Biography brand in Q3 2020, including four improved formulas. This launch also included a new website with videos created in collaboration with West. Since launch, the brand has received notable press mentions from the beauty industry along with commitments from major high-end and e-commerce boutiques.
See where you can go with West.
West has over 12 years of experience working with venture-backed startups in nearly every B2C and B2B sector.
We know how to work under resource constraints and adapt to changing conditions. We focus on strategies that grow enterprise value in the eyes of the market and investors. We bring the rigor of a consulting firm to the creative process.
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