West is pleased to announce its investment in Prelude Fertility. Prelude is a comprehensive fertility company focused on the Future of Fertility, providing proactive fertility care to improve people’s chances of having healthy babies when they’re ready.

West engaged with Prelude in July 2016 when the company had three employees, and a letter of intent to acquire its first clinic. At the time of our investment Prelude had 2 locations. Prelude has now expanded to 16 locations and continues to acquire top-tier centers in the largest U.S. metropolitan areas executing its strategy to achieve category leadership in providing comprehensive fertility services.

West has developed the full brand positioning, identity and messaging system for Prelude to be integrated across all clinics. This included a redesign of the actual clinic interiors; the customer information, onboarding and delivery of service processes; and upgrades to customer support and data management.