Creating more from life’s moments.
PARTNER
Shutterfly
CATEGORY
E-Commerce
Gallery
01
Where we started
Founded in 1999, Shutterfly (and its parent company, Shutterfly Inc.) is the leading retailer for personalized products and sharing life’s memories. However, the company had added a number of brands to its name over the years – from LifeTouch and Tinyprints to Snapfish and more – and needed to hit refresh on how users and internal stakeholders experienced its varying brands.
02
What we did
Central to the challenge was to preserve the brand recognition that so many users had developed over the years, while also creating a new, simple journey for users that felt cohesive, streamlined, and refreshed for today’s customer. We turned to Customer Journey Mapping with external signposts and brand routes from the new family of brands.
By structuring our user journey around the big moments, it gave us a shared vision for each of the respective brands – rooted in a user truth, not any one brand or product. Our job then was to bring this to life for the wider internal team members, many of whom have come to Shutterfly Inc. through different sub-brands. We developed a shared brand platform, visual explorations and transformations, and a manifesto video that demonstrated both our new, simplified vision for the future, as well as how we might go about expanding the existing offerings or current touchpoints.
03
Where are they now
West continued our work with Shutterfly, Inc and stayed involved in prototyping select initiatives to reach new audiences, increase visit frequency and improve the customer experience.
The company raised $200 million in a debt refinancing round in May 2023, and was most recently valued at $2.70B.
See where you can go with West.
West has over 12 years of experience working with venture-backed startups in nearly every B2C and B2B sector.
We know how to work under resource constraints and adapt to changing conditions. We focus on strategies that grow enterprise value in the eyes of the market and investors. We bring the rigor of a consulting firm to the creative process.