Our work with Honeybook exemplifies the importance of clearly defining a target customer, differentiating services, and positioning within a market in order to establish oneself as a leader within an industry. West started with the Honeybook team, customers, investors, affiliated partners – and through extensive research, dove into understanding the mindset of business owners who provide contracted services to their customers. The team quickly realized that this independent, “esprit de coeur” was the driving force behind these individuals who had the courage to pursue their passions.

From there, the team was able to build out a category and community that Honeybook could own, and brought that work to life by designing a visual and verbal brand identity to be applied across all of their branded touchpoints, including a video campaign.